Matt Christopherson

I’m Matthew Christopherson,
a digital media professional.

Accomplished Digital Content Director with 20+ years of experience leading digital strategy, brand management, and content innovation across broadcast, streaming, and multi-platform media. Proven success driving audience growth through SEO, social media, live event coverage, and email marketing, while building and mentoring high-performing teams. Skilled in AI-driven automation, analytics, and advertising strategy, with a strong track record of expanding digital networks, elevating engagement, and aligning content with corporate goals. Adept at balancing creative vision and compliance standards, delivering measurable results for top media groups in Metro Detroit and beyond.

My story

I've been fascinated with media since childhood. I grew up in Novi, a suburb of Metro Detroit, and I aspired to be the next Ernie Harwell, the Detroit Tigers broadcaster, or Bill Bonds, a renowned newscaster reminiscent of Anchorman.

At eight years old, I made commercials with my two brothers. By 16, I was producing "Top Gun" spinoff movies and hosting the "famous" weekly radio show called "The Funky Disco Show" on 89.5 WOVI.

In college, I discovered my true calling. I worked for several television stations and realized that working behind the scenes was a better fit.

  • I began working in the news, producing, and managing the website.
  • I transitioned to promotions and eventually came full circle, returning to web production.
  • I transitioned to promotions and eventually came full circle, returning to web production.

After college, I married my high school sweetheart, and we returned to our hometown, where we had three wonderful boys and two dogs. We're either at a concert, camping, or skiing when we're not working.

matt as a babyBill BondsConcertUtah camping trip

Experience

Digital Program Director

Feb 2024 - Aug 2025

I led digital strategy, SEO, live events, and social media to boost engagement and brand visibility. I also drove email marketing, ad partnerships, and analytics while ensuring compliance and training talent to deliver top-quality content.

Director of Digital Content

Aug 2022 - Jun 2023

Led the transformation of a startup news site into a national network, managed a 51-site TV portfolio, wrote daily articles, scheduled social media, devised digital communication strategies, trained teams in SEO, supervised advertising, partnered with vendors for app development, and handled third-party contracts efficiently.

Promotion & Digital Content Manager & Interm Director of Creative Services

Nov 2019 - Nov 2021

Coordinated marketing across platforms, managed talent contracts, administered contests, oversaw budgeting, served as Interim Director of Creative Services, and undertook Digital Content Manager responsibilities.

Writer/ Producer/ Director

Aug 2003 - Jan 2018

Created commercials and promotional content, collaborated with clients, produced a weekly public affairs show, managed special events, and spearheaded the launch of a morning news program.

Commercial Producer

Sep 2001 - Aug 2003

Produced commercials and promotional content, collaborated with clients for tailored marketing solutions, and contributed to smooth newscast operations as an active crew member.

News Producer

Aug 2000 - Sep 2001

Handled videography, editing, and writing for newscasts, participated as a crew member, maintained the website, assisted in morning newscast production, served as a temporary webmaster, and coordinated weekend assignments for the news team.

Education

Bachelor of Arts in Telecommunication: Media Arts

Aug 1996 - May 2001

Masters of Science in Communication

Aug 2016 - May 2018

My skills & software

Design - You X Webflow Template

Design

Adobe Express
Canva
Figma
Illustrator
Photoshop
Development - You X Webflow Template

Digital

HTML, CSS & Javascript
Adobe Experience
Audience
Braze
Blox Digital
Buffer
Drupal
Frankly
Google Ad Manager
Mailchimp
OmnyStudios
Squarespace
Shopify
Storyblok
Webflow
Wix
WordPress
Tools - You X Webflow Template

Video Production

After Effects
AVID
Adobe Premiere
Final Cut Pro
DaVinci Resolve