Matt Christopherson

I’m Matthew Christopherson,
a digital media professional.

I have worked in the industry for over 25 years in digital media, marketing, web design, broadcast media, video production, branding, social media management, digital & broadcast advertising, IT support, strategic communication, and stakeholder engagement.

My story

I've been fascinated with media since childhood. I grew up in Novi, a suburb of Metro Detroit, and I aspired to be the next Ernie Harwell, the Detroit Tigers broadcaster, or Bill Bonds, a renowned newscaster reminiscent of Anchorman.

At eight years old, I made commercials with my two brothers. By 16, I was producing "Top Gun" spinoff movies and hosting the "famous" weekly radio show called "The Funky Disco Show" on 89.5 WOVI.

In college, I discovered my true calling. I worked for several television stations and realized that working behind the scenes was a better fit.

  • I began working in the news, producing, and managing the website.
  • I transitioned to promotions and eventually came full circle, returning to web production.
  • I transitioned to promotions and eventually came full circle, returning to web production.

After college, I married my high school sweetheart, and we returned to our hometown, where we had three wonderful boys and two dogs. We're either at a concert, camping, or skiing when we're not working.

matt as a babyBill BondsConcertUtah camping trip

Experience

Director of Digital Content

Aug 2022 - Jun 2023

Led the transformation of a startup news site into a national network, managed a 51-site TV portfolio, wrote daily articles, scheduled social media, devised digital communication strategies, trained teams in SEO, supervised advertising, partnered with vendors for app development, and handled third-party contracts efficiently.

Promotion & Digital Content Manager & Interm Director of Creative Services

Nov 2019 - Nov 2021

Coordinated marketing across platforms, managed talent contracts, administered contests, oversaw budgeting, served as Interim Director of Creative Services, and undertook Digital Content Manager responsibilities.

Writer/ Producer/ Director

Aug 2003 - Jan 2018

Created commercials and promotional content, collaborated with clients, produced a weekly public affairs show, managed special events, and spearheaded the launch of a morning news program.

Commercial Producer

Sep 2001 - Aug 2003

Produced commercials and promotional content, collaborated with clients for tailored marketing solutions, and contributed to smooth newscast operations as an active crew member.

News Producer

Aug 2000 - Sep 2001

Handled videography, editing, and writing for newscasts, participated as a crew member, maintained the website, assisted in morning newscast production, served as a temporary webmaster, and coordinated weekend assignments for the news team.

Education

Bachelor of Arts in Telecommunication: Media Arts

Aug 1996 - May 2001

Masters of Science in Communication

Aug 2016 - May 2018

My skills & software

Design - You X Webflow Template

Design

Adobe XD
Canva
Figma
Illustrator
Photoshop
Development - You X Webflow Template

Web Design

HTML, CSS & Javascript
Blox Digital
Drupal
Frankly
Squarespace
Shopify
Storyblok
Webflow
Wix
WordPress
Tools - You X Webflow Template

Video Production

After Effects
AVID
Adobe Premiere
Final Cut Pro
DaVinci Resolve